Hi, I’m William Beveridge

A UI/UX Designer Who Creates Intuitive Experiences Through A User-First Approach.

UX FOR REAL PEOPLE.

UX FOR REAL PEOPLE.

Since 2018

I’ve had the opportunity of being the lead designer for a rapidly growing DTC brand, Universal Yums. My work contributed to an incredible period of growth, joining a company of only 9 employees, which over the next six years rocketed to shipping over 9 million of their subscription snack boxes. How did the UX evolve to propel this growth and support our customers through an experience that put them first?

Embarking On A Branding Journey

Brand Style Guides, design systems, typefaces, colors… we needed it all.

Creating An Ecommerce Store From Scratch

Why utilizing proven, research-backed best practices beats reinventing the wheel, almost every time.

Finding A Cure For Options Fatigue

Simplifying the Sales Funnel through micro-commitments.

Making a Customer Dashboard That Makes Sense

It’s not always about driving conversions. Happy Customers stay customers.

Jason W, Front End Developer

“I had the pleasure of working with Bill for 3+ years and he consistently delivered top notch designs and illustrations. He can iterate on ideas in an efficient and collaborative manner while keeping an open mind when receiving feedback. He's an absolute star in a fast-paced environment. There's no doubt I'd want to work with him again if I had the chance.”

Let’s chat.